Post by account_disabled on Feb 24, 2024 5:30:26 GMT -5
It is easier to become emotionally dependent and have a sense of belonging to the platform. At the same time, in order to increase users' dependence and sense of belonging, shopping platform annual members often provide personalized recommendations and customization, exclusive discounts and benefits, high-quality customer service and after-sales services. During the shopping process, annual members usually enjoy more, more complete and faster discounts and services, which will affect users' usage habits and increase consumption frequency. Analysis of the entire membership shopping process revealed that the high penetration of membership services has affected users’ shopping habits: In the stage of selecting and discovering products, by analyzing members’ shopping habits, historical order data and other information, we provide more detailed information within the selected range of member products.
and customized services; during the ordering stage, members are provided with exclusive discounts, discounts, right of first refusal and other benefits; during the after-sales stage, better customer service and after-sales services are provided, including rapid response, problem solving, after-sales guarantee, etc. .Exclusive services provided by Hema for Jiangsu Mobile Number List members. Source: Hema APP. Different from ordinary shopping, shopping under membership status brings a better shopping experience and higher process efficiency, which will make members feel valued and valued. Pay attention, feel the specialness of membership, and gain a certain sense of identity, thereby increasing loyalty to the platform and effectively stimulating an increase in purchase frequency and single transaction amount. Reduce operating costs and risks The annual membership system brings cost reduction and efficiency improvement in commercial operations. The annual membership system cultivates users' long-term consumption habits,
making them gradually inclined to become loyal users, and acquires new users through loyal users who may recommend the platform to others. Compared with the monthly membership system, which needs to consider frequent changes in management and invest a lot of money in advertising and promotion activities to attract new members and stabilize old members, the annual membership system has high user loyalty and the cost of managing annual memberships Far lower than the management cost of a monthly membership system, it can also reduce the immediate economic losses caused by user loss. In this way, the platform can focus on other more important categories such as promotional activities. What is a B-side product manager? What is the difference between a C-side product manager and a C-side product manager? The B in the B-side product manager is Business, which means business。
and customized services; during the ordering stage, members are provided with exclusive discounts, discounts, right of first refusal and other benefits; during the after-sales stage, better customer service and after-sales services are provided, including rapid response, problem solving, after-sales guarantee, etc. .Exclusive services provided by Hema for Jiangsu Mobile Number List members. Source: Hema APP. Different from ordinary shopping, shopping under membership status brings a better shopping experience and higher process efficiency, which will make members feel valued and valued. Pay attention, feel the specialness of membership, and gain a certain sense of identity, thereby increasing loyalty to the platform and effectively stimulating an increase in purchase frequency and single transaction amount. Reduce operating costs and risks The annual membership system brings cost reduction and efficiency improvement in commercial operations. The annual membership system cultivates users' long-term consumption habits,
making them gradually inclined to become loyal users, and acquires new users through loyal users who may recommend the platform to others. Compared with the monthly membership system, which needs to consider frequent changes in management and invest a lot of money in advertising and promotion activities to attract new members and stabilize old members, the annual membership system has high user loyalty and the cost of managing annual memberships Far lower than the management cost of a monthly membership system, it can also reduce the immediate economic losses caused by user loss. In this way, the platform can focus on other more important categories such as promotional activities. What is a B-side product manager? What is the difference between a C-side product manager and a C-side product manager? The B in the B-side product manager is Business, which means business。